Professional Athletes Are Paid…HOW MUCH?
thanks to Min Soo for looking up this link after our discussion today.
http://sportsillustrated.cnn.com/more/specials/fortunate50/2007/
Somebody brought up “Tiger Woods” as the highest paid athlete, and he is indeed #1 on the list. It’s not because of his tournament winnings though (um, wouldn’t that make sense if he’s such a good golfer?) but because of product endorsements. I would guess Nike pays the most. And why?
Because consumers insist that buying certain brands, in this case the same brand worn by a favorite athlete (or rock star, or movie celebrity in other cases) is “better” than a lesser known brand. Maybe those folks who shell out the big bucks imagine themselves slamming a homer, or slapping home a puck, or whamming a golf ball down the fairway just because they wear Nike? What fantasy world do they live in?
I do admit to buying Nikes but because they fit my feet the best of other available brands. I do actually cringe if I think people believe I’m buying them to imitate an idol.
Filed under: Uncategorized | Tagged: athletes, endorsements, salaries, Tiger Woods
